 Books on display at Transitions Bookplace, Chicago Wonderful things have happened for Bahá'í books in retail bookstores since June 22, when the National Spiritual Assembly wrote the American believers and asked for their support of the trade publishing initiative by purchasing books during these critical months.
In less than three months, orders for books under the Bahá'í Publishing imprint have risen dramatically from major industry wholesalers and retailers. Author events have become easier to schedule in several major independent bookstores. And more.
Launched with support from the Kingdom Project, Bahá'í Publishing is an imprint of the U.S. Bahá'í Publishing Trust dedicated to producing books for public sale.
"From the bottom of our hearts, we warmly thank all the friends who have responded so well to the request of the National Assembly," said Tim Moore, sales and marketing manager at the Publishing Trust.
"There's absolutely no doubt that our improving record of sales, visibility in the publishing industry, and recent success with author events is directly attributable to the purchases being made by Bahá'ís in many cities and towns. It's so encouraging that more of the friends are better understanding the spiritual foundation that underlies the entire trade publishing program. It's making an important difference."
Moore further explained that recent well-organized author events at prominent venues such as Transitions Bookplace in Chicago; BookPeople in Austin, Texas; and Bodhi Tree in West Hollywood, California, have energized the sales representatives who periodically visit buyers for the major wholesalers and retailers in their respective territories.
As sales increase and good crowds turn out for Bahá'í authors, the sales team becomes even more motivated to inform buyers about Bahá'í Publishing titles.
"I've personally witnessed this effect," said Moore. "It's exciting, to be sure, but it's also wonderfully confirming to see how this noble effort is beginning to take hold."
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